Real estate marketing refers to the marketing activities that realtors, real estate teams, and real estate companies need to take to promote their real estate properties and services. A real estate marketing agency is a company that plans and executes these efforts on behalf of real estate agencies or realtors. The real estate marketing services offered by a real estate marketing agency normally include SEO, social media marketing, local SEO, email marketing, and lead generation among other services. These services expose real estate agencies and realtors to potential clients and showcase their services and listings and generate leads that can be converted into sales.

The real estate market has become extremely competitive relying heavily on real estate marketing and online presence. While most realtors prefer to get the work done by themselves, established real estate agencies are partnering with professional real estate marketing agencies to get them the exposure needed to thrive in today’s busy market. The right real estate marketing agency will get you closer to your business goals and help you achieve them through their expertise and different marketing strategies and practices. Additionally, a real estate agency lets you focus all your efforts on your real estate work, while they handle your business marketing needs.

Lead generation is one of our marketing strategies that turns your potential customers into leads that you can guide afterwords and make them actual customers. Lead generation and online Ads services are the main methods that real estate agencies and realtors rely on to expand their audience base. These services include implementing strategies that encourage potential clients to engage and provide their contact information.

Working with a real estate marketing agency grants you access to their expertise and knowledge of lead generation strategies and tactics which can expose you to more potential clients who can eventually become sales. Additionally, investing in the quality of your leads directly affect the probability of turning them into sales and that means it is a valuable investment in your business growth.

SEO is Search Engine Optimization, which means optimizing your website to rank higher in the search engine results pages (SERPs) according to the relevancy of specific keywords. SEO can benefit any business including your business as a realtor or a real estate agency gaining more audience and potential clients through more online visibility and traffic. SEO also optimises your website to perform better generally for a smoother user experience on your website and also for a higher ranking in the search results when potential clients are searching for your services.

Partnering with a professional real estate marketing agency to handle your SEO for you can be a valuable investment in our business. A well-crafted SEO strategy can boost your rank, drive traffic and accordingly increase your sales.

Email Marketing is one of the most efficient digital marketing strategies to reach out to new customers and to strengthen your relationship and trust with existing customers. It allows you to stay always in contact with your audience and potential clients by sending them emails nurturing them with business and market updates in addition to your promotions and listings.

Also, email marketing provides insights into your email’s performance. It tells you how many people opened the email, how many replied back and how many clicked through the email, which helps optimise the emails for better performance to get a better ROI.

Email marketing enables you to reach a highly targeted audience who have already shown interest in your business somehow. This makes them more likely to respond and engage your emails in the way you direct them to, using your email copy and call to action.

Partnering with a real estate marketing agency gets you access to all the techniques that make your email marketing a success with exceeding ROI, which makes investing in email marketing worthy for your business.

Google Business Profile, known formerly as Google My Business is the list that shows on Google Maps or Google search results when someone searches for a related service or product locally. Google Business Profile or Google Map Pack is a great way to gain more visibility for real estate agencies and realtors locally.

When optimized perfectly, your business earns a place in the google map pack which is the section that appears on the top right of a search result with a related local business. This can lead to more exposure to your business in the form of customer visits, inquiries and website visits.

Local SEO helps your Google’s search results ranking in general, it’s a cause-and-effect relationship. That’s why optimizing your Google business profile helps you with google map pack in addition to google’s search engine results as well and this stands your business out from the competition.

In Hipotra, we offer realtors and real estate agencies a way to engage with their audience through widely known social media platforms. The services we offer to you can build your brand, help you connect with potential customers and drive traffic to your website. 

So if you are looking to generate leads, promote your listings, spread your audience base or engage with them, a well-established social media strategy can make it happen. We provide more than social media managing, we help you with strategy development, content creation, community management and advertising as well. We offer exclusively the 30 posts per month strategy that will take your social media game to another level. We care about your business goal, and we will utilize our social media expertise to bring you closer to these goals.

Short-form video editing services are the services where your visual marketing materials are edited to form short videos to be used in different social media platforms as reels and stories. These short-form videos can tell a story about your business, include updates, show a new listing or engage your audience.

Partnering with Hipotra as your real estate marketing agency lets enjoy the benefit of high-quality edited short-form videos that can enhance your business image and leave them with a prestigious impression that keeps you on top of their mind if they ever needed your services.

Graphic design services have become an essential part of any business today. Professional graphic design is a direct reflection of the brand value and expertise. Our graphic design services are up to date with the latest in the industry, we make sure to communicate your values, and promotions and attract new customers through our well-crafted designs.

As a Realtor, Real Estate Team or a Real Estate Agency, having a professional and functional website is essential in today’s digital age. Your website serves as an online storefront and your 24/7 sales man, allowing potential clients to learn about your business, browse properties, and get in touch with you easily. By having a website, you can reach a wider audience and establish a strong online presence, helping to build trust and credibility with potential clients. Additionally, a well-designed website can help you stand out from competitors and effectively showcase your listings, services, and unique selling points. Overall, investing in website development services can greatly benefit your real estate business and help you achieve your marketing and sales goals.